THE NEW JOURNEY PROVIDED A 420% INCREASE IN CONVERSIONS FOR ANTARCTIC TRIPS.
CHALLENGE
Quark Expeditions reached out to us to enhance their email lifecycle strategy. At the time, their approach wasn’t set up to nurture long-term interest; new leads received 3-4 emails over the course of a week, and if they didn’t book, those leads were dropped from future marketing efforts. This one-size-fits-all strategy didn’t account for a traveler’s readiness to book, leaving valuable opportunities untouched and limiting long-term engagement. Quark sought a more effective way to nurture prospects over time and turn interest into bookings.
SOLUTION
We began with a comprehensive analysis of Quark’s database to group unique customer segments and identify where they were in the travel purchase cycle. From these insights, we designed a full lifecycle email program built around the traveler’s journey: Dreaming, Planning, and Post-Trip. Each stage featured personalized checkpoints to keep travelers engaged and seamlessly transition them forward when their behavior showed they were ready.
Our always-on strategy combined starter segmentation with tailored email journeys to guide first interest through successful booking. It also allowed Quark to run these journeys alongside their broader marketing efforts, ensuring prospects were continuously nurtured with relevant messaging. The program not only optimized the sales cycle by surfacing the right people at the right time, but it also reduced the lift on Quark’s marketing team, freeing them to focus on specialized campaigns.
RESULTS
Quark achieved a 420% increase in conversions for Antarctic trips- one of their most challenging markets. Most importantly, the lifecycle program gave Quark a scalable framework for ongoing engagement, ensuring no potential explorer was left behind.
“As a small team facing aggressive sales targets, we've significantly leveled up our email marketing strategy working with the Block+Tackle team. The new email designs are modern and eye-catching, and our revised CTAs drive better engagement. Personalization has also improved, thanks to audience segmentation. The expansion with the Block+Tackle team has been invaluable, allowing us to create and implement best-in-class emails much faster. Overall, we’re seeing impressive results and feel empowered to meet our sales goals more confidently. Highly recommend Block+Tackle for anyone looking to elevate their marketing!”
We’re blushing.
Impossible missions we made possible. No big deal.
