ELECTING THE RIGHT STACK LED TO a 53% INCREASE IN NEW APPLICATIONS AND A COE MODEL THAT GOT 100% REGIONAL ADOPTION
CHALLENGE
Prudential faced a complex modernization effort: aligning multiple regional content management system (CMS) implementations with the IBM product suite used by its North American market. Each region operated within different systems, workflows, and levels of technical maturity, creating fragmentation across marketing technology, asset management, and operational processes.
SOLUTION
We led a comprehensive evaluation of 9 CMS vendors, measuring each against a highly specific set of ecosystem requirements designed around integration with Prudential’s IBM product suite. Beyond feature comparison, the assessment focused on interoperability, scalability, governance, and long-term sustainability within Prudential’s broader marketing technology environment.
Once a platform was selected, we developed a future-state ecosystem architecture, illustrating how the CMS would integrate into and enhance the existing marketing technology stack. To ensure successful adoption across regions, we designed operating model options tailored to varying levels of regional skillsets and organizational maturity. These models outlined governance structures, implementation pathways, and transition plans, enabling consistency without sacrificing local agility.
RESULTS
Selecting the right CMS and defining a clear operating model led to a 53% increase in new applications, driven by improved efficiency, alignment, and system integration. The introduction of a Center of Excellence model achieved 100% regional adoption, strengthening Prudential’s global marketing ecosystem and creating a unified foundation for content governance and operational execution across markets.
Impossible missions we made possible. No big deal.
