Visualized insights led to prioritizing offer types with high incremental sales performance.

CHALLENGE

The Home Depot wanted to understand the full impact of its Pro Offers Strategy, beyond just immediate transactions. Specifically, the goal was to evaluate how different offer types influenced long-term customer behavior, incremental sales in the post-offer period, and ongoing engagement across varying customer segments.

SOLUTION

We built a robust data solution to deliver actionable insights into post-offer customer behavior and performance across offer types.

Key Actions:

  • Granular Insights: Introduced filter functionality to view behavioral changes by offer type, audience characteristics, and time periods

  • Visual Clarity: Designed dashboards to highlight trends during peak/off-peak seasons, across rolling spend windows, and by offer effectiveness

  • Data Validation & Integration: Standardized and validated data formats, merged disparate sources, and created a single source of truth for ongoing analysis

RESULTS

  1. Deeper visibility into offer performance beyond the transaction

  2. Ability to track incremental sales and engagement by audience and seasonality

  3. Scalable framework for ongoing campaign measurement and optimization

  4. Unified dataset for cross-team collaboration and consistent reporting

We’re blushing.

“You did in 4 MONTHS what we’ve been promising to the board for 4 YEARS.”