Brand + Marketing Design Lead

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Atlanta, GA (Hybrid)

Full-time (Contract)

At Block+Tackle help organizations turn customer intent into measurable growth. Our newest venture doesn't have a visual identity yet.

We're looking for a Freelance Brand & Marketing Design Lead to build this new venture's identity from the ground up — logo, visual system, tone — and translate it into a website and marketing presence credible enough for enterprise buyers evaluating a young company that hasn't earned default trust yet.

This role is for a designer who likes defining something that doesn't exist yet, not maintaining something that already does. You'll work closely with the founder on narrative and positioning, and with our marketing execution team, who will take what you build and run with it day to day.

What the Work Looks Like

  • Brand Identity

    • Define the new venture's visual identity — logo, color, type, imagery, tone — from a blank page

    • Translate the company's positioning and category point of view into something that looks and feels credible to enterprise buyers

    • Produce brand guidelines a small, non-design team can apply consistently without you in the room

  • Website & Digital Presence

    • Design a marketing website that carries the brand identity and communicates a genuinely new category clearly to a skeptical audience

    • Structure the site's narrative and information architecture in partnership with the founder

  • Marketing Collateral

    • Design templates for decks, one-pagers, and campaign assets that the marketing execution team can produce from independently

    • Set visual standards for ongoing content and campaign work

  • Collaboration

    • Work directly with the founder on narrative, positioning, and messaging as it evolves

    • Hand off production-ready systems and assets to the marketing execution team, who owns day-to-day site and campaign production

  • How You'll Show Up

    • Comfortable defining an identity with no existing brand equity to build from

    • Translate abstract strategic positioning into concrete visual language

    • Communicate design rationale clearly to a non-designer founder and a small execution team

    • Deliver systems, not just artifacts — someone else needs to run with this after you

What You’ll Need

  • Strong brand identity and creative direction experience, ideally including work for B2B or enterprise-facing brands

  • Website design experience, from identity through to a build-ready site design

  • Comfortable working from strategic positioning input rather than a fixed creative brief

  • High proficiency in standard design tooling (Figma, Adobe Creative Cloud)

  • Experience producing systems and templates a small, non-design team can operate independently — not just one-off creative

What Success Looks Like

  • The new venture has a coherent visual identity that reads as credible to enterprise buyers, not like an unfunded startup

  • The website communicates a new category clearly to people encountering it cold

  • The marketing execution team can produce on-brand assets independently using what you built

  • The identity holds up as the venture's own audience and use cases become clearer

Block+Tackle is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Engagement Structure

  • Initial term: Contract engagement (duration and hours scoped during the interview process); front-loaded now to establish identity and launch the site, lighter-touch maintenance after

  • Rate: Competitive, commensurate with experience; discussed early in the process